We aimed to address the issue of over-saturation of artificial ingredients, flavors, and colors in the condiment industry. Through the insight that French's Mustard is free of such additives, we developed a campaign that leveraged the associative familiarity of three major components: the color yellow, the bee flying pattern, and the association of honey from bees.
This project achieved impressive results, including generating over $400k for bee conservation initiatives, earning more than $1.3 million in media coverage, and increasing remarketing conversion rates by 30%. Additionally, the project succeeded in raising positive awareness of our brand and products.
